High Expectations For Second AEJMC Trip to California’s Bay Area

The countdown is on for the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), which begins this week in San Francisco.

For those of us who teach journalism at the college level, THIS is the big conference of the year as AEJMC is a “one-stop” shopping place for updates on the cutting-edge scholarship in the field, teaching techniques that we can use to “freshen up” our courses that start in a couple of weeks and a place to learn trends that are influencing what we do as academic leaders in this arena of journalism education.

It will be my second trip to the so-called “Bay Area.”  My last trip was for this same conference in 2006.   My last trip was only for two days, enough time to present a research paper and make a visit to a local television station.

This time I will have an opportunity to do a couple of off-site visits this week in addition to catching up with my fellow journalism and mass communication educators from around the country.

Five Questions I Hope to Answer This Week

googleplex1.  Is Googleplex really all that’s it’s cracked up to be?
The AEJMC Media Management and Economics (MME) Division is gathering for an daylong visit to Google’s headquarters in Mountain View, Calif. this week.  Looking forward to catching up with MME Colleagues and seeing what the Google campus is like.     Google is definitely as important as any traditional media company in mass communication today.

CLS - Portraits
Tim Wu

2.  What is Net Neutrality Theory and Can Tim Wu Predict What’s Going to Happen Next?
The matter of how to regulate the Internet has been a big topic of discussion in communication policy circles.  The man who wrote the book on Net Neutrality Theory is kicking off our conference.  Reading his book, The Master Switch, now and am looking forward to Professor Wu’s keynote address on Thursday night as the conference officially opens.
3.  How much interest is there in media coverage of race in the wake of recent events in South Carolina?

I’ve been tapped to moderate a “Hot Topics” Roundtable on the recent events in Charleston, SC and the debate over the Confederate flag.   We struggled to get this topic on the conference program at the very last minute.  But, I’m interested in seeing just how many AEJMC members show up to engage in dialogue with our dynamic panelists.

4.  Is The Weather Really Cooler in the Bay Area?

I remember last time in San Francisco it didn’t always feel like summer.  The slightly cooler temperatures reminded me more of fall.   Wonder will it be like that this time?

5.  Which is better San Jose or San Francisco?

With a guest appearance on KQED-TV’s Equal Time later this week,  I’ll have to visit San Jose, California for the first time.  The public affairs program is produced out of studios at San Jose State University.  I’m just curious of the three major cities in this area– Oakland, San Francisco and San Jose, which is best place to live?

A Special Time for U. of Alabama

This will be a memorable AEJMC conference for those of us from “The Capstone of Higher Education” as the University of Alabama will receive the 2015 Equity and Diversity Award.     We are so grateful for the recognition of our diversity efforts here at an institution known as the place where a former governor stood in “The Schoolhouse Door.”

Also, my colleague, Margot Lamme has been nominated for a top book award.   We’ll find out if she’s the winner later this week.

Jennifer Greer
Jennifer Greer

Along with receiving these awards,  we’ll see our Former Interim Dean Jennifer Greer ascend to the position of vice president of the organization.    Greer, who was my department chair in journalism for more than five years,  is now the associate provost for administration here at University of Alabama.

And, on Saturday, I will accept the Robert P. Knight Multicultural Award from the AEJMC Scholastic Journalism Division.   Excited to have a chance to talk briefly about some of ways we have worked here to turn pre-college students on to journalism.

Should be an great week all the way around.   I hope to provide a few updates here along the way.

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