LSU’s Ceppos Encourages SHALA Attendees to “Fill the Gap”

There’s a gap in journalism and mass communication leadership and the dean of LSU’s Manship School of Mass Communication knows one way to fix it.

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Manship School of Mass Communication Dean Jerry Ceppos hosted a Welcome Dinner for the 17 participants in the Scripps Howard Academic Leadership Academy Sunday evening in Baton Rouge.
Manship School of Mass Communication Dean Jerry Ceppos hosted a Welcome Dinner for the 17 participants in the Scripps Howard Academic Leadership Academy Sunday evening in Baton Rouge.

BATON ROUGE–  There’s an acronym in journalism and mass communication education that perhaps  everyone should know- SHALA.

SHALA stands for  Scripps Howard Academic Leadership Academy.

Tonight the 2014 edition of SHALA began at the home of the dean of the Manship School of Mass Communication at Louisiana State University.

Jerry Ceppos and his wife, Karen, welcomed 17 of us from around the country to Baton Rouge as we begin an intensive examination of what it means to be a leader of a journalism or mass communication (JMC) program in the 21st century.


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In his brief opening remarks, Ceppos noted the large gap at JMC programs in need of qualified talent to provide leadership.  He sees SHALA attendees as the ones who will “fill the gap” as they step up to the plate as department chairs, directors, assistant and associate deans and deans.

He challenged those of us in attendance to get involved in helping our institutions identify what we see as our signature programs or things we do the best.

Over the next three days, we’ll tackle topics such as inclusive leadership, institutional diversity, strategic planning, assessment and leading change.

 

 

Author: George Daniels

George L. Daniels is an associate professor of journalism at the University of Alabama. After spending eight years in the local television newsroom working as a producer at stations in Richmond, Virginia; Cincinnati, Ohio; and Atlanta, Georgia, Daniels moved from the newsroom to the classroom. He’s conducted research on diversity issues in the media workplace and change in the television newsroom as well as media convergence. Before going to work in television news, Daniels worked briefly as a freelance writer for The Richmond Free Press in his hometown of Richmond, Va.

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