Raycom’s Max Reiss Provides First Analysis of Trust Fund Vote

WBRC leads its 9:30 p.m. half-hour with its political reporter Max Reiss, who provides reports to all Raycom-owned stations in Alabama.

Reiss tells WBRC anchors Beth Shelburne and Steve Crocker that the outcome of the referendum would have been quite different had the question been on the November 6 ballot.

He estimates the expected 20 percent of Alabama voters went to the polls today and the low turnout worked in favor of those pushing for use of the trust fund.

Does this add something to our knowledge of what happened tonight?


Reiss brings the political analyst part of reporting into focus as an on-air broadcaster.    But his analysis is based on shoe leather reporting that he does on a regular basis covering news from Montgomery.

Most broadcast news outlets in Alabama don’t have a seasoned political reporter like Reiss, a must have on a night like tonight.

Huntsville’s WAFF, Birmingham’s WBRC, Columbus/Phenix City’s WTVM  and Montgomery’s WSFA are market leaders, in part, because of strong broadcast journalists like Reiss.

Author: George Daniels

George L. Daniels is an associate professor of journalism at the University of Alabama. After spending eight years in the local television newsroom working as a producer at stations in Richmond, Virginia; Cincinnati, Ohio; and Atlanta, Georgia, Daniels moved from the newsroom to the classroom. He’s conducted research on diversity issues in the media workplace and change in the television newsroom as well as media convergence. Before going to work in television news, Daniels worked briefly as a freelance writer for The Richmond Free Press in his hometown of Richmond, Va.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s