Full Gospel’s Social Media Superstars Provide Awesome Advice for Church Media

Robin M. Ware and R. Pamela Adams are the social media superstars at the 18th Annual Full Gospel Baptist Church Fellowship International Conference in Atlanta.

ATLANTA– Usually when you come to church conferences or conventions, the men with the collars and the hollers are the ones who get all the attention.

But, at this year’s 18th Annual Full Gospel Baptist Church Fellowship Conference, we have to shine the spotlight on two women who are helping spread the “Full Gospel Flava” to a whole different audience using social media.

R. Pamela Adams of The BizLynks Center (left) takes questions from the audience while Robin Ware of The Ware Agency listens during a session today at the 18th Full Gospel Baptist Church Fellowship Conference.

Robin Ware of the Ware Agency and Pamela Adams, better known as “R.Pamela” teamed up to bring attendees at this week’s conference into  the social media age.

Ware’s experience as a certified meeting planner combined with Adams’ background as a technology strategist together can give churches what they need to extend their ministries to an audience that is already frequenting sites such as Facebook, YouTube and Twitter.

Ware’s Work

“I taught Bishop Morton how to tweet,” said Ware, speaking of her efforts to assist Bishop Paul S. Morton of Atlanta’s Changing a Generation Full Gospel Baptist Church and the International Presiding Bishop of the Fellowship.  “Now Bishop Morton does his own tweeting.”

Ware helped launch the first Full Baptist Conference Web site, which went live in late March.  In a previous post last month, I talked about the significance of this for not just Full Gospel Baptist churches, but the Body of Christ as a whole.

While it was re-designed recently, the Fellowship’s old Web site, does not lend itself to interactivity or put the information about this biggest Full Gospel event of the year out front.

For the first time in the 18-year history of the conference,  there are blog posts and a Facebook Fan page associated with this gathering which typically draws more than 10,000 attendees from around the world.

The Effective E-mail

After sitting under the guidance of these two women, I will never do e-mailing the same way again, especially now that I’ve heard from Adams, who until recently worked as a regional representative for Constant Contact, one of the nation’s leading e-mail marketing companies.

“People don’t read e-mails, they scan e-mails,” Adams said as she encouraged those in her e-mail marketing workshop session to utilize e-mails to drive readers longer articles on their Web sites or blogs.

So far, over the past two days, I’ve picked up lots of tricks and tips to use both in my own blog and as a person working in the Technology ministry that supports the Web site for Tuscaloosa’a  Cornerstone Full Gospel Baptist Church.

R.Pamela Adams

5 TIPS For Churches From the Social Media Superstars

1. You Want People to Tweet During Your Church Service

2. Twitter is Not Just About Promoting Yourself, It’s About Being a Resource for Your Followers

3. Your Brand is More than Your Name and Your Logo, It’s Also YOUR VOICE.

4. The Three Keys to E-Mail Marketing:  Connect, Inform, Grow

5. You Don’t Need Lights, Camera and Action to Get On YouTube, the Number-2 Search Engine.  A FlipCam will do.

Author: George Daniels

George L. Daniels is an associate professor of journalism at the University of Alabama. After spending eight years in the local television newsroom working as a producer at stations in Richmond, Virginia; Cincinnati, Ohio; and Atlanta, Georgia, Daniels moved from the newsroom to the classroom. He’s conducted research on diversity issues in the media workplace and change in the television newsroom as well as media convergence. Before going to work in television news, Daniels worked briefly as a freelance writer for The Richmond Free Press in his hometown of Richmond, Va.

2 thoughts on “Full Gospel’s Social Media Superstars Provide Awesome Advice for Church Media”

  1. Hi, this post has inspired me a lot. I’m from the Caribbean, Trinidad to be exact and the church I attend has mandated me to start a media and technologies department. Using the social media can be a very effective way of infiltrating the minds of many lost souls out there. We’re now looking into it and could use a little advice on how to go about using the social media to communicate with the masses. Keep up the great work you are doing.

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