ATLANTA– Usually when you come to church conferences or conventions, the men with the collars and the hollers are the ones who get all the attention.
But, at this year’s 18th Annual Full Gospel Baptist Church Fellowship Conference, we have to shine the spotlight on two women who are helping spread the “Full Gospel Flava” to a whole different audience using social media.
Ware’s experience as a certified meeting planner combined with Adams’ background as a technology strategist together can give churches what they need to extend their ministries to an audience that is already frequenting sites such as Facebook, YouTube and Twitter.
“I taught Bishop Morton how to tweet,” said Ware, speaking of her efforts to assist Bishop Paul S. Morton of Atlanta’s Changing a Generation Full Gospel Baptist Church and the International Presiding Bishop of the Fellowship. “Now Bishop Morton does his own tweeting.”
Ware helped launch the first Full Baptist Conference Web site, which went live in late March. In a previous post last month, I talked about the significance of this for not just Full Gospel Baptist churches, but the Body of Christ as a whole.
While it was re-designed recently, the Fellowship’s old Web site, does not lend itself to interactivity or put the information about this biggest Full Gospel event of the year out front.
For the first time in the 18-year history of the conference, there are blog posts and a Facebook Fan page associated with this gathering which typically draws more than 10,000 attendees from around the world.
The Effective E-mail
After sitting under the guidance of these two women, I will never do e-mailing the same way again, especially now that I’ve heard from Adams, who until recently worked as a regional representative for Constant Contact, one of the nation’s leading e-mail marketing companies.
“People don’t read e-mails, they scan e-mails,” Adams said as she encouraged those in her e-mail marketing workshop session to utilize e-mails to drive readers longer articles on their Web sites or blogs.
So far, over the past two days, I’ve picked up lots of tricks and tips to use both in my own blog and as a person working in the Technology ministry that supports the Web site for Tuscaloosa’a Cornerstone Full Gospel Baptist Church.
5 TIPS For Churches From the Social Media Superstars
1. You Want People to Tweet During Your Church Service
2. Twitter is Not Just About Promoting Yourself, It’s About Being a Resource for Your Followers
3. Your Brand is More than Your Name and Your Logo, It’s Also YOUR VOICE.
4. The Three Keys to E-Mail Marketing: Connect, Inform, Grow
5. You Don’t Need Lights, Camera and Action to Get On YouTube, the Number-2 Search Engine. A FlipCam will do.