In the world of multimedia journalism of 2011, we journalism instructors challenge our students to develop a multimedia mindset– one that helps a reporter/producer know when a story is best told in one medium versus another.
Like most web-savvy media outlets, NPR as a rule typically “tags” its stories with an invitation to go visit its Web site to SEE more information or related elements for one of its on-air stories.
But, what happens when those related elements are a requirement to understand the story?
Even with a photo or a video, some stories are tailor-made as text stories.
As I had my Cheerios and buttered bagel this morning, I listened with great disappointment to an NPR story on Scott Simon’s Weekend Edition that I thought miserably failed the “Is this a radio story” test.
I’ve waited a couple of hours for NPR to post the audio so I could listen again, to make sure I wasn’t passing judgment too quickly or missing the real focus of the story.
Now that the audio is online and I’ve heard it second time, it seems I wasn’t wrong. This just doesn’t work for radio. It’s a good story, but for my favorite medium– TV.
It Just Doesn’t Work
The headline on the NPR’s web site says “An Unlikely Pair Pictures Havana”
How do you show pictures on radio?
Well-written radio copy can describe a scene and you can picture it in your mind. But, that only goes so far. If visuals and the gathering of those visuals are the story, the news reporter stretches and likely exceeds the limits of our aural senses.
To fully understand Debbie Elliott’s story about Nestor Marti and Chip Cooper’s collaborative project in Old Havana, you have to visit NPR’s Photo Blog, The Picture Show.
Was this really about Getting You to the Web?
And maybe that’s what the story was about– driving traffic to NPR’s Web site. Sorry to be cynical.
I looked forward to hearing this story because it featured one of our beloved University of Alabama alums doing a story about one of our great professors, Chip Cooper, who is a colleague and friend.
The Alabama Cuba Initiative is featured and I wanted to hear what others around the world could learn about it.
But when you write works like he had to “ditch his trusty tripod” or “you can see that in a striking portrait of an old man,” these are clues that maybe this is a story you do with a video camera.
No matter how visual of a storyteller you are. And, Debbie is one of the best, this was NOT the best story for radio.
When you see “shots like this” and we can’t see the shots, the story falls flat.
Elliott tells us about “Havana: Side by Side,” an exhibit that is going to be captured in a book.
Maybe when that book comes out, we’ll SEE The images in a great video story– perhaps one by Debbie Elliott for one of NPR’s TV partners?